Business Analytics is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. Business Analytics is used by companies committed to data-driven decision-making. It is about using your data to derive information, insights, knowledge, and recommendations. Businesses use business analytics to improve effectiveness and efficiency of their solutions.
In this module, I will talk about how analytics has progressed from simple descriptive analytics to being predictive and prescriptive. I will also talk about multiple examples to understand these better, and discuss various industry use cases. I will also introduce multiple components of big data analysis including data mining, machine learning, web mining, natural language processing, social network analysis, and visualization in this module. Lastly, I will provide some tips for learners of data science to succeed in learning and applying data science successfully for their projects.